MaroCuir fourth edition of the show, Sept. 29 , 30, and 1st October 2011

At the Office des changes de Casablanca

Organized by the Moroccan Federation of Leather Industries (FEDIC) in partnership with the Moroccan Centre for Export Promotion (Export Morocco), MaroCuir stands and positions itself as the only trade show of the leather industry in Morocco.

Despite the global economic crisis and its negative impact on exports from competing countries in leather, Morocco is one of very few countries to have recorded an increase in 2009 (+2.6%) compared to previous year, ranking 7th in footwear supplier of the European Union.

Such a result in a slowing economy, will strengthen our approach, encourages us to further develop our aggressive marketing to maintain and strengthen our position in the international market, and allow us to be among the first to catch a wave when the global economy recovers.

The advantages of Morocco

We continue to believe that the economic crisis presents a real opportunity for Morocco, thanks to the accelerated movement of offshoring, the logical reaction favored by contractors and distributors, and our many strengths including:
 Geographic proximity
 Political Stability
 Enabling Environment for Business and Investment
 Great tradition and expertise in working with leather
 Availability of raw
 Qualified labor and competitive
 Efficient logistics infrastructure and organization
 Reactive and simplified customs procedures
 Multiple FTA.

The leather industry occupies a strategic position in the Moroccan economy with a significant weight in jobs (40,000) and a significant contribution to industrial exports (€ 320 million). Although present throughout the territory of Morocco, leather industries are mostly located in the Greater Casablanca and Fez (respectively 54% and 34% of manufacturing units) and Tangier.

MaroCuir Offering

A showcase of Moroccan leather industry, MaroCuir offers a selection of nearly 150 manufacturers responding to the requirements of proximity, quality, creativity, fast fashion and value added in different sectors: shoes, leather goods, garment Leather, Bags, Skins and Leather Goods and Accessories ...

The first two editions of MaroCuir have really kept all their promises, and despite a difficult economic environment.Indeed, the show revealed its dynamism, vitality and confirmed its position as the largest gathering of players in the leather industry in Morocco.

MaroCuir 2009 has been a qualitative and quantitative leap in terms of both its exhibitors and visitors, who have clearly expressed their appreciation for this event, which was characterized by its professionalism, its various activities, all in a friendly atmosphere. This 2nd edition brought together 122 exhibitors (+38% compared to 2008) including 41 foreigners of various origins: Spain (16) China (13), Italy (6), Portugal (4), Tunisia (1), United Kingdom (1). This strong foreign participation demonstrates the attractiveness of Morocco and reinforces the international dimension of the show.

This 3rd edition aims to present a diversified and complementary nature to provide a comprehensive solution for buyers and outsourcers. Thus, the visitors can, in one place, working from upstream to downstream, materials for the manufacture of collections consistency and efficiency in the undisputed world of leather.

MaroCuir wants a trade fair and friendly, a place for exchanges and meetings. Also, and during the three days of the event, show organizers offer, in addition to offering exhibitors an entertainment program and diverse

 Official opening by the two ministries
 Plenary lectures and thematic high-level professionals for the leather industry to learn of the news and forecasts the market. These conferences will be led by representatives of national and regional institutions, international actors, and business leaders
 Fashion
 Roundtables
 Business Meetings
The objectives of MaroCuir Create a unifying event for the profession around a common project; Create a place to meet and exchange positions itself as a tool for communication and promotion, and an acceleration factor in the process of developing the sector;
Valuing the business of leather and highlight the strengths of the sector, including its dynamism, its potential and know-how and skills and response capacities of its companies; Leading companies in a process of modernization and adaptation of their supply relative to market expectations, particularly in terms of finished product that is now the main axis of supplies customers and contractors' foreign policy;
Encourage business relationships between operators in the industry and their customers and potential national and international;
Taking advantage of opportunities offered by free trade agreements;
Encourage institutional partners, financial and media to adopt a new schedule of playing a strategic sector, facing the future;
Inciter les partenaires institutionnels, financiers et des médias à adopter une nouvelle grille de lecture d'un secteur stratégique, tourné vers l'avenir ;
Enhancing the image of FEDIC as a professional organization credible, representative and dynamic.

Marocuir is a response to the double challenge of globalization of trade and expectations of new export markets. He is now an essential component of sustainable development in the sector through enhanced cooperation between industry players, and his commercial clout to serve a dynamic marketing strategy of diversification and International Markets.